#DRESSTOBEYOU

Mode, diversiteit en persoonlijke stijl.

Een limited edition hoodie van Dawid Tomaszewski staat symbool voor moed en authenticiteit. Met de digitale kunst van Marc Kurzynski verandert ons centre in een futuristische catwalk, waar oversized items samengaan met moderne stijlen.

Intro

#DRESSTOBEYOU


"Dress To Be You" is a tribute to the power of individuality. Each one of us  brings something unique to the world, and this uniqueness is reflected in fashion. Whether minimalist, extravagant, or sporty—every style is welcomed and celebrated as an expression of personality. 

As a leading operator of 24 designer outlets across Europe and  Canada, we hope to create a unique platform that celebrates fashion as a form of self-expression while offering a shopping experience focused on diversity, creativity, and the courage to embrace individuality.

Dawid Tomaszewski, de maker van het Dress To Be You hoodie ontwerp.

Exclusieve samenwerking met Dawid Tomaszewski 

"De kracht van 'Dress To Be You' sluit perfect aan bij mijn eigen credo. Mijn ontwerpen zijn bedoeld om mensen te stimuleren zichzelf vrij en zonder grenzen te uiten. Voor mij is mode meer dan alleen kleding – het is een creatieve manier voor mensen om hun identiteit zichtbaar kunnen maken. De hoodie die we hebben ontworpen staat voor deze vrijheid en moedigt dragers aan om dicht bij henzelf te blijven" legt ontwerper Dawid Tomaszewski uit. 

 

De limited-edition hoodie (trui met capuchon) is verkrijgbaar in twee contrasterende kleuren: elegant beige met roestoranje borduursel op de rug en opvallend rood met roze-paarse accenten. Met zijn artistieke ontwerp en het gedetailleerde borduursel is de trui een uniek en veelzijdig statement piece voor elke gelegenheid. 

Digital Art Meets Fashion

To vividly bring the creative vision of "Dress To Be You" to life, we enlisted 3D and VFX artist Marc Kurzynski (@thatkidmjk). His digital aesthetic adds a distinctive dimension to the campaign: oversized, gender-neutral characters bring the hoodies to life, transforming our outlets into a digital runway. This captivating fusion of digital art and real-world fashion elevates the initiative’s message to a new level.

Diversity at the Heart of EVOLVE

Diversity is central to the "Dress To Be You" initiative and perfectly complements our EVOLVE program, which is designed to make a positive impact in the regions where our centres are located.

Find out more
Digital Art Meets Fashion

To vividly bring the creative vision of "Dress To Be You" to life, we enlisted 3D and VFX artist Marc Kurzynski (@thatkidmjk). His digital aesthetic adds a distinctive dimension to the campaign: oversized, gender-neutral characters bring the hoodies to life, transforming our outlets into a digital runway. This captivating fusion of digital art and real-world fashion elevates the initiative’s message to a new level.

Diversity at the Heart of EVOLVE

Diversity is central to the "Dress To Be You" initiative and perfectly complements our EVOLVE program, which is designed to make a positive impact in the regions where our centres are located.

Find out more
                                                                                                                                                                                                                                           
dress

Diversity and individuality determine today's world and with it the world of fashion. Conviction, attitude and charisma are reflected in non-conformist looks that are more than just clothes and confidently convey your own style to the outside world.

 

We have teamed up for a groundbreaking project with content creators from our community who have internalized this attitude to life and inspire us with their diverse styles. A joint video was produced under the title “Dress To Be You” that captures the distinctive personalities of the influencers whilst at the Designer Outlets in Berlin, Neumünster, Ochtrup, Roermond, Roosendaal, Salzburg and Parndorf.

McArthurGlen wants to celebrate the diversity of fashion and encourage people to view fashion as an individual expression of personality.

With “Dress To Be You” we strengthen our community, which is an important part of EVOLVE, and celebrate fashion and diversity in equal measure.

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For McArthurGlen Austria, @iamchristlclear looked at the world of fashion for us in his own unique way:

 

"I LOVE FASHION, I CAN TRY SO MANY STYLES AND LOOKS AND FOR ME IT'S A KIND OF CREATIVE SELF-EXPRESSION!"

Have you already found your individual style?

Come by, get inspired and discover the world of fashion from a new perspective.

#DressToBeYou

and discover your favourite designer brands


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