#DRESSTOBEYOU
Celebrating Fashion, Diversity, and Personal Style
The campaign highlights a limited-edition hoodie by Dawid Tomaszewski, symbolizing courage and authenticity. With Marc Kurzynski’s digital artistry, our Designer Outlet becomes a futuristic runway, where oversized characters fuse fashion with modern aesthetics.
"Dress To Be You" is a tribute to the power of individuality. Each one of us brings something unique to the world, and this uniqueness is reflected in fashion. Whether minimalist, extravagant, or sporty—every style is welcomed and celebrated as an expression of personality.
As a leading operator of 24 designer outlets across Europe and Canada, we hope to create a unique platform that celebrates fashion as a form of self-expression while offering a shopping experience focused on diversity, creativity, and the courage to embrace individuality.
Exclusive Collaboration with Dawid Tomaszewski
"The values behind 'Dress To Be You' align perfectly with my own credo. My fashion is meant to empower people to express themselves freely and without boundaries. For me, fashion is more than just clothing—it’s a creative tool that allows people to make their identity visible. The hoodie we designed represents this freedom and encourages wearers to stay true to themselves," explains designer Dawid Tomaszewski.
The limited-edition hoodie is now available in the Dawid's Tomaszewski's webshop in two contrasting colours: elegant beige with rust-orange embroidery and bold red with pink-purple accents. With its artistic design and intricate embroidery, the hoodie is a unique and versatile statement piece for any occasion.
Digital Art Meets Fashion
To vividly bring the creative vision of "Dress To Be You" to life, we enlisted 3D and VFX artist Marc Kurzynski (@thatkidmjk). His digital aesthetic adds a distinctive dimension to the campaign: oversized, gender-neutral characters bring the hoodies to life, transforming our outlets into a digital runway. This captivating fusion of digital art and real-world fashion elevates the initiative’s message to a new level.
Diversity at the Heart of EVOLVE
Diversity is central to the "Dress To Be You" initiative and perfectly complements our EVOLVE program, which is designed to make a positive impact in the regions where our centres are located.
Find out more
Digital Art Meets Fashion
To vividly bring the creative vision of "Dress To Be You" to life, we enlisted 3D and VFX artist Marc Kurzynski (@thatkidmjk). His digital aesthetic adds a distinctive dimension to the campaign: oversized, gender-neutral characters bring the hoodies to life, transforming our outlets into a digital runway. This captivating fusion of digital art and real-world fashion elevates the initiative’s message to a new level.
Diversity at the Heart of EVOLVE
Diversity is central to the "Dress To Be You" initiative and perfectly complements our EVOLVE program, which is designed to make a positive impact in the regions where our centres are located.
Find out more
Diversity and individuality determine today's world and with it the world of fashion. Conviction, attitude and charisma are reflected in non-conformist looks that are more than just clothes and confidently convey your own style to the outside world.
We have teamed up for a groundbreaking project with content creators from our community who have internalized this attitude to life and inspire us with their diverse styles. A joint video was produced under the title “Dress To Be You” that captures the distinctive personalities of the influencers whilst at the Designer Outlets in Berlin, Neumünster, Ochtrup, Roermond, Roosendaal, Salzburg and Parndorf.
McArthurGlen wants to celebrate the diversity of fashion and encourage people to view fashion as an individual expression of personality.
With “Dress To Be You” we strengthen our community, which is an important part of EVOLVE, and celebrate fashion and diversity in equal measure.
For McArthurGlen Designer Outlet Roosendaal @tuykdider looked at the world of fashion for us in his own unique way:
““There is no right or wrong when it comes to personal style. It’s about what makes you feel comfortable, confident, and true to yourself.”
Have you already found your individual style?
Come by, get inspired and discover the world of fashion from a new perspective.
#DressToBeYou
and discover your favourite designer brands
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